The Pilots, founded in 1969, faced financial difficulties from the outset. Despite boasting future Hall of Famer Mike McCormick on their roster, they struggled to connect with Seattle fans and draw crowds. Negotiations for a sale to Milwaukee had been ongoing, but the Pilots' fate was sealed on March 13th when a federal bankruptcy referee declared them bankrupt.

Selig, a Milwaukee businessman with a passion for baseball, saw an opportunity. Milwaukee had lost its beloved Braves to Atlanta in 1966, leaving a gaping hole in the city's baseball scene. The Pilots, with their existing roster and equipment, presented a chance to revive baseball in Milwaukee.

The swift action by the Brewers organization was impressive. Despite the uncertain situation leading up to the official sale, Brewers tickets went on sale just one day later, on April 2nd. This signaled their confidence in the future of the team and a desire to reconnect Milwaukee with Major League Baseball.